I suspect it doesn’t mean a damn thing. It’s a standard old line of cagal the mention of which somehow implies that whatever activity the term is applied to is automatically a bad thing.
“Objectification”, if we must use the label, is a standard component of human life and biology. Each of us is endowed with sexual signals and programmed to seek out sexual signals in others – men, sometimes, more so (or more obviously so) than women. The appreciation, under various guises, of such signals is often criticized as being objectifying. Drawing attention to or displaying one’s breasts is supposedly self-objectification, even more heinous, we are informed, than the standard variety. Looking at a beautiful woman’s beautiful legs, god forbid, is objectification, and let’s not even mention her ass. Yet, curiously, the inherent evil of objectification is seldom summoned when one is appreciating other features that may be pleasing, such as nose or eyes or brows.
I guess freedom from objectification might be possible for asexual or incorporeal beings, however it’s rather futile to expect the same from an extremely sexy species like homo sapiens. Unhealthy repression, feminazism, guilt, lack of comfort with one’s body or sexuality, excessive inhibitions and all that seem to me far more serious problems.
One time I was strolling along downtown Montreal in the warm season – an experience I strongly recommend to all who appreciate the female form – and it struck me that self-objectification is just a dirty word for altruism.