Just having returned from a little bit of shopping, I have realized my kryptonite-like weakness. It turns out that I am a sucker for a discount card.
I’m not sure how I failed to realize this. Overflowing with plastic. I have discount cards for my grocery store, two used video game stores, a video store, a camera store and two book stores. In fact, I can only recall one time that I’ve turned down a discount card when it was offered (it cost more than I spend at the store in two months on average.)
Just today, I got my second book store discount card. (To be fair, the other one is for a book store that doesn’t have a location in the area where I attend college but does have several in my home town.)
Checking out as usual, the cashier asks if he can interest me in a discount card. My ears prick up. Discount card? I’m intrigued. It turns out it costs $10 dollars and saves me 10 percent on anything in the store. “Wonderful,” I think. “I buy books fairly often and this one isn’t too far off my standard path. I don’t know why I don’t come here more often anyways.” So I pay up get my discount card and a book of (money-saving) coupons.
It’s only once I’m out in the parking lot that my mind starts doing the math. I’m going to have to spend $100 at this book store in the next year to break even on this discount card. That’s much more than I’d usually spend at this specific store. So either they got my money by selling me a discount card or they hooked me as a customer for the next year. Either way, they win.
So what’s your silly little weakness?