Is this a good promotional gimmick?

I found this business card on the sidewalk this morning (note especially portion highlighted in yellow). Is this really something that customers of shops like this care about?

(And, yes, I added the highlight and blurred the name, address, and phone number to protect the guilty and assist the clueless.)

Hey, the kids can’t be tattooed to your skin so someone’s gotta be looking out for them.

I think it’s funny that it’s behind a library. “Special today, buy any tattoo from our assorted Hell’s Angels selection and we finish your biochemistry thesis at no extra charge!”