Remember ValuJet? That airline’s reputation was so tarnished after the infamous 1996 crash in the Everglades they bought a much smaller airline called AirTran and took their name. I’d guess 99% of AirTran’s customers had no idea they were flying on the airline formerly known as ValuJet.
It seems to me there has been a half-hearted effort to rebrand Jerusalem artichokes as “sunchokes.”
And haven’t coypu been renamed “nutria” in hopes of creating a market for their meat? Not that it’s been a successful strategy. I must say, my appetite is not whetted when I read this:
Nutria are not RATS. They do share the same taxonomic order, as do about 40% of all mammals, including squirrels, beaver, and guinea pigs. Nutria are most closely related to porcupines or South American capybaras (but taste much better!).
This thread reminds me of the farmer who realized the ugly and misshaped carrots that weren’t acceptable for grocery store customers could be whittled down into uniform “baby carrots”, which would have no problem selling.
Top [quote=“sitchensis, post:35, topic:978624, full:true”]
An entire top round will break down into London broils with the exception of one chunk (pot roast). It makes for a quick and economic way to fill a freezer just before grilling season.
Top round is not flank steak - different parts of the cow. You make London broil from flank steak; the cooking method is essential to keeping it tender.
With top round, you get marinated top round, not London broil.