It's the mirrors?

[flex727]

Okay, I love DLP technology and own a Samsung DLP television, but what is up with those DLP commercials with the girl who can’t even pronounce the word “mirrors”? I don’t understand what the message is or what’s the purpose of the elephant. Any guesses?

[NinetyWt]

From here:

The ad campaign is themed “It’s amazing. It’s the mirrors.” in reference to the millions of tiny mirrors that make up one of the chips used in a DLP display… <snip>…The campaign includes four television ads directed by frequent Spike Lee cinematographer Mayik Sayeed, and involve a girl and her elephant (really) sharing the wonders of DLP technology with everyday folks and celebrities.

Here’s the website devoted to the ad campaign: w w w.itsthemirrors.com

Also from this article:

Editing was done at Final Cut, Los Angeles, by Carlos Arias, with assistant editor Graham Turner and executive producer Saima Awan. According to Editor Carlos Arias, the campaign used the girl and her elephant friend as a metaphor for what Texas Instruments and its DLP picture technology are capable of visually.

I don’t think I quite get it, either. And the girl’s pronunciation of the word “mirrors” is mentioned in that second article.

[Red_Barchetta]

Are we speaking of the commerical with the cheerleader, or the little girl?

Sounds fine to me either way - it sounds more like “mirrors” than “meers” to me.

[Ferret_Herder]

The little girl. She distinctly says “meers” in comparison to the narrator’s pronunciation.

[Red_Barchetta]

Okay, I heard it that time. I think it depends on the commercial, because she pronounced it fine in the first one I saw.

[NoCoolUserName]

I like it that she very distinctly pronounces “for the first…time” (to get both Ts) and then slurs “it’s the meers.” Cracks me up every time.