There’s a new Jack In the Box commercial in which Jack’s wife owns him in a word game. Jack plays the word “swavory” and his wife challenges him. He then uses it to describe the sweet and savory taste of his new waffle sandwich. His wife then plays the word “nonookie”.
Jack: What’s that supposed to-? Oh.
http://www.youtube.com/watch?v=lF4CyF5BbqE
I was surprised they’d get away with that, but then I saw it on cable, where they can be looser with material than on the broadcast channels.