Watching the ball game when a commercial came on for tampons. It stood out only because they used a thin red liquid to show their product’s absorbency rather than the puzzling turquoise one.
The next commercial featured soft toilet paper and urged viewers to “enjoy the go”. I’m not saying it would have been better to call spades spades. But are they any other odd euphemisms you have noticed recently?
This one isn’t recent as I coined it years ago when some friends and I were in Oakland, Calfiornia and a funeral procession went past us. The procession was definitely not a typical funeral and it was for the leader of a small arcane religious group. My friend, new to California, asked me what was happening. I responded with the guy’s name and added, “is off to check the validity of his claims.”
It works so well that diplomatic officials in actual western democracies are boycotting the 2022 Beijing Winter Olympics over China’s human rights abuses, though athletes will still be allowed to attend. Also, anyone in China who depicts Xi Jinping as a Winnie the Pooh caricature will be severely punished (that’s not a joke, BTW). Apparently Xi finds the uncanny resemblance unsettling.
Here’s a sick old one from the 1950’s era when contraception was illegal:
“Feminine hygiene” was a euphemism for contraception. Old Lysol ads were gruesome (and hideously sexist, both misogynist and misandrist) pitches to use Lysol douches for “feminine hygiene”. Lysol was a much stronger formula in those days and, according to this article, would typically be dangerous for the purpose. Note the awfulness of the ads shown here.
In my vernacular (British English, London) this is not a euphemism for going to the toilet. It’s a way of announcing your departure without saying exactly what you’re going to do, with the implication (usually meant jokingly) that you’re off to do something dubious that you cannot talk about. In principle I suppose that could include going to the toilet. But in my experience it’s used more when you are announcing your departure and not coming back, not to excuse yourself temporarily to go to the toilet.
That’s a tongue-in-cheek euphemism that seems to come from the engineering world, with perhaps some bleed-over into physics. Why a lawyer in a court proceeding would think it appropriate, I have no idea.