…throwing a bucket of cold water on a rant…
Having worked in a supermarket whose very forte was issuing coupons which had limited dates of use before those dates kicked in, I have to side with Papa John’s on this one. Yes, I know it seems stupid to issue a coupon before the customers are allowed to use it. But many companies do it, for a very good reason.
Our supermarket chain, like most chains around here, put a block of coupons in the Sunday papers. Unlike a lot of the other chains, we sent out store coupons on stuff people actually wanted to buy, like soft drinks, ice cream, bread etc. These coupons were actually loss-leaders–intended to get people into the store where they might decide to buy full-price items. These coupons weren’t good until the following day, and were only good until that Friday. The reason? The management figured out after a while that if people saw a coupon for Pepsi, half the customers who read the newspaper would think, “Hey, it’s a Sunday, I’ve got nothing better to do, I’ll run down to the market to pick up a 12-pack.” And they’d just buy the Pepsi and almost nothing else–the store would lose money. Whereas, if the coupon wasn’t valid until Monday…
OK, here comes the cynicism. Our supermarket was banking on consumer behavior. So too is Papa John’s, but in a different way. If you use your money-off coupon, Papa John’s will lose some amount of their profit. Papa John’s is hoping that you will set the coupon aside and forget about it, just like our supermarket was hoping that customers would wait till the weekday and use the coupon while buying a whole bunch of other stuff. Well, that’s capitalism for you. And, of course, Papa John’s is absolutely within their rights to refuse the coupon. The coupon has begin and end dates for their promotion–outside of those dates, the coupon is invalid. It’s just as invalid whether it’s before the promotion period or after it.
OK, it sucks that they didn’t take the coupon. But don’t blame the delivery guy. He’s no doubt had it drilled into him, just like we had it drilled into us, that under no circumstances should you accept an invalid coupon. This tells you something about how Papa John’s treats its staff, though–apparently, they’d rather put their staff through some unnecessary confrontations to save a few bucks on customers not using their coupons.
I have to say that Papa John’s was in the clear to not accept the coupon. Their attitude, however, may leave something to be desired.