They HAVE been trying to get the message out. For years. In this very forum, even. For years.
Last post in this thread from 2005
The trans community and its allies have been trying to get this message out not just for years but for decades. But trans people are a very small minority and the trans phobes greatly outnumber them, as well as having more access to communication outlets, money, and power.
So, now YOU know. Are you going to help or not?