Carrabba’s Italian Grill: “People are our specialty.”
It would be one thing if they spouted that slogan at a point in their commercials when they’d been talking about their great service. But no - they go into it directly from telling you about their menu options.
For the cervical cancer medication. As in “I want to take this immunization to avoid getting cancer”…but tell me it doesn’t sound like “I want to be one less woman on the planet when I drop dead from cancer”? Bizaar slogan.
“Chevrolet: An American Revolution,” with the horizontal bars of the uppercase “E” in Revolution a stylized flag. Because it devalues the phrase and because it is laughable that Chevrolet would be remotely evocative of such.
No, in this case “less” is all right, and I’m super picky about it. “I want to be one less woman” sounds right to me. “I want to be one fewer woman” doesn’t.
Especially when you consider the company is named after a turn-of-the-century Racing Car Driver from Switzerland named Louis Chevrolet, whose input into the company appears to have been to sign some forms and then get shunted into the background by his American partner.
My vote for “Really Bad Corporate Slogan” would be for Amazon.com’s “…And you’re done”, which has connotations (to me, at least) of getting a handjob in a dodgy massage parlour somewhere. It’s certainly not a slogan I’d associate with books, reading, or any of the other cool stuff that Amazon sells.
I hope they’ve changed it, but at one point the British postal service’s slogan was “With us, it’s personal”. That always made me kind of uncomfortable.
MidAmerican Energy’s slogan is “Obsessively, relentlessly, at your service.” This has always creeped me out. It makes me think that my natural gas supplier is a stalker.
WTF?? Why would they even do that? Do they honestly think that people base their fast food purchase choices on the perceived cultural sensitivity of the company? And, if so, why the hell would they do such a crappy job??
“Don’t bother me, I’m eating,” from Carl’s Junior, is pretty awful, too. Damn sure I won’t bother you. Listening to you slurp down that grease patty is about to make me lose my lunch.
This thread reminds me of an Italian restaurant I walked past while on holiday in China whose slogan was “Let Yours Italy Life Change More Abundant”. I had a quiet chuckle to myself over that one for hours afterwards.