In spite of the fact that it was first aired in mid-October, I liked this ad, as I do most of Target’s efforts that include a catchy song and a bull terrier.
BUT, consider how the gigantic dog representing a big box store is essentially trampling on the festive, bustling, quintessential, small town “main street” that we’re always so nostalgic for. You can almost make out the details in the quaint little shop windows, until the frame gets filled with the giant bag of gift and ornaments dropped carelessly by Bullseye.
Am I the only one who picked up on this subliminal message?
Good catch. Arguably, it would’ve been more endearing to slowly zoom in on a normal-sized Bullseye carrying a bag. I’m guessing the ideal subliminal message is that they have a HUGE selection, not that they’re a ruthless corporate machine intent on putting Mom and Pop out of business.