Technically, it’s a liquor agent, not a liquor board store. The difference is that liquor board stores are operated by directly by the Saskatchewan Liquor and Gaming Agency. In towns that are to small to warrant the SLGA opening a store, merchants can apply for a licence to be the liquor agent. That means that there’s a lot of unusual combinations of stores selling liquor in Saskatchewan.
In the town I grew up in, the liquor agency was originally in the jewellry store. When that store closed when the jeweller retired, the plumber bid on the contract and got it. Later, the lumber store got the contract.
So a liquor agent / insurance agent combo isn’t that unusual. I was glad to see that the writers on the show just worked it in as a natural thing.
