Shudder… those kinds of things always make me think of “Demon Seed.” “I LIVE!”
I have to second a few of the ones mentioned here- Carl’s Jr. being the commercial which turns my stomach most of all. Someone already mentioned the Karaoke “Our Town” commercials too.
In American commercials, I would have to vote for those $#%#@ “Boing” commercials. It just seems to me that here is the “It’s cool! Buy it!” philosophy in its purest form. What kind of shoe is it? How is it supposed to be an improvement over any other shoe? Does it even look cool? Does the shoe even go “boing”? No- the shoe has nothing going for it except the fact that every time I turn around, I see the word “boing” or hear that horrible “jowng jowng jowng” sound. Around here, half the buses have Boing ads on them! It’s like the way Strom Thurmond keeps getting elected- he just saturates the media with so many ads that no one can think of anything but his dessicated self. And then there’s the “Buh… Oing… Buhoing” Sesame Street ripoff. It seems to me that some corporate pinhead decided that the strategy for this quarter would be to design some shoe to look distinctive, and then to make an overwhelming ad campaign to convince everyone that they had to have the kind of shoe that only Nike produces (for the moment, anyway- next year all the shoe companies will no doubt be making them.) (You might ask how this differs from the old “Just Do It” ads. The difference is that the old ads were more entertaining to watch, and I didn’t have to hear that horrible sound. Shudder… Mr. Nike should be locked in solitary as that sound plays on an endless loop.)
I also have a real beef with emotionally manipulative commercials, which, oddly enough, seem to be most common on the radio. Much as I sympathize with what they’re trying to accomplish, if I’m having a particularly nice day I don’t want to hear a saccharine recording of “I love you mommy! I love you daddy!” followed by “Little Michael Wilson… killed by a drunk driver.” It’s just plain creepy and, FYI, I don’t even drink, nor do I use WildestBill’s Mexican Fat Burners. These radio ads to go rather elaborate lengths: “Mike Smith and Tina Jones. They fell in love in high school. They waited about getting married until they graduated. Then they waited until they graduated from college. Then they waited until they graduated from graduate school. Then, before they could get married, they were killed… by a drunk driver.” Excuse me, but isn’t the clear moral here that “he who hesitates is lost”?
The worst example of this was a British TV commercial which showed a woman crying as she watched a videotape of her daughter. She would watch a few seconds of “I love you mommy!”, rewind, and watch it over and over again while sobbing uncontrollably and muttering “Oh, love, I’m so sorry” to her television. The screen (mine, not hers) then switches to a picture of a smoke detector as the voice-over intones, “It’s easier to replace a battery.”
I mean, criminy! Isn’t this taking things a little far? Yes, people should put batteries in their smoke detectors. But try this on for size:
The scene: a fancy restaurant. A clean cut yuppie couple sits chatting when suddenly a waiter arrives with a tray covered with one of those silver dome covers. “Oh, our steak is here!” Suddenly the waiter whips off the cover to reveal… a dripping, bloody five pounds of greasy arterial plaque!
What, you don’t like my idea for a commercial? Don’t you know that meat kills more people than faulty smoke detectors?
I think the worst commercial of all time might be the billboard ad that the local pro-lifers ran in Providence, RI for a while. It was a picture of a pretty little political footb- I mean, a little girl, who was missing an arm. It turns out that the girl was the result of a horribly botched illegal abortion, which is why she’s being presented as a potent symbol of the need to outlaw abortion. :rolleyes:
-Ben