There is something about Heinz Ketchup, and I don’t know what it is… but I know it’s my favourite vegetable by far. I’ve tried so many other ketchups, some of them considerably more expensive, and none measure up to Heinz. What’s the deal?
You might read this: http://www.gladwell.com/2004/2004_09_06_a_ketchup.html
It is Malcolm Gladwell’s piece from The New Yorker and later included in one of his essay collection books. It discusses / asserts that Heinz represents a balancing of sour, salty, bitter, sweet and umame…
Enjoy.
Yet Hunt’s wins the taste tests.
Well, those taste tests must be about as worthwhile as Hunt’s itself, which is to say, not too damn worthy.
Heinz rules over Hunts nearly as much as Jif rules over Skippy.
Hunt’s is evil.
I agree. Hunt’s is better than Heinz. I thought I was a Heinz guy until I had them side-by-side. Hunt’s is fresher and more tomato tasting. For me, Hunt’s wins in a landslide.
Huh?
You didn’t know cat sup was a vegetable?
I was working on the assumption that it was a marketing thing and that everyone was laughing at the idea of it. I didn’t realise people actually believed it.
Ronald Reagan did.
It’s all that sweet, sweet high-fructose corn syrup.
Did you grow up with it? If so, that may be part of it. I like the brands I grew up with, and am reluctant when I am forced to change. Nothing compares to childhood favourites.
I’m a Bodacious convert.
Agreed!
I assumed they were joking.
Hunt’s ketchup tastes like it’s gone bad.
I honestly can’t tell anymore.
it tastes red.
Is it true that Hunt’s changed from “catsup” to “ketchup” only because the Reagan administration’s regulations allowed “ketchup” to be counted as a vegetable but made no mention of “catsup”?
Marketing and brand loyalty. People will argue to the contrary until they’re blue in the face, but blind taste tests suggest otherwise . Not just with ketchup, but with wine, beer, soft drinks, mayo, etc.
See the Pepsi challenge, ketchup taste test referenced above, Smirnoff winning vodka tastings, etc.