Why all the love for the Dairy Queen Blizzard?

I’ve been hearing about the Dairy Queen Blizzard for several years. I read that it helped revitalize their business

We had dinner at a restaurant and wanted desert.

We decided to try the strawberry blizzard they’re promoting…

It was standard soft serve ice cream, chocolate pieces, and some blended strawberry pieces.

It was OK. The rock hard, cold chocolate pieces were a bit off-putting. Honestly, I’d prefer a strawberry sundae. I like the syrup topping on a sundae.

At almost $5 with tax it seemed pricy for basic soft serve ice cream.

Here it is.

Why all the love for the DQ Blizzard?

Is there something I’m missing?

Some of them are pretty good…that one doesn’t sound like it’s up my alley. I don’t get them very often at all, but for a while they were my go-to depression/stress food. M&M and Oreo are probably my favorites.

ETA: Not sure about your store, but the one I used to frequent would hand them to you upside down…I guess to prove how, like, upside down the ice cream was? Anyway, there were a couple times I ordered one in the drive-through on a 100 degree day, and the panicked look of “For the LOVE OF GOD TAKE THE THING BEFORE IT FALLS OUT!” on the employees face as she held it out the window was priceless.

My biggest issue is the soft serve ice cream. There was very little taste too it.

No vanilla at all. It just wasn’t premium soft serve ice cream.

I’ll try the M&M Blizzard next time.

The ice cream is nothing more than a delivery vehicle for CANDY! :smiley:

LOL good point.

It’s to prove how thick the ice cream is. It’s not a shake or super-soft ice cream.

As with all things that are a matter of taste, whether you like it or not is up to you. I like the Oreo or Reese’s blizzards, but if I’m in the mood for an ice cream shop, I usually go to Ben & Jerry’s.

My favorite DQ treat is the dipped cone.

They can be tricky in the summer. There’s always a risk the ice cream will fall off.

Is there a lot of love for it? Outside of advertisements, I never hear anyone proclaim their love of DQ Blizzards. I like them from time to time, but they’re just a concrete, and we have much better local ice cream places for those. DQ is good if you want one out of season or at weird hours. Dairy Queen has pretty good burgers so occasionally I’ll get a Blizzard when I’m in the mood for a DQ burger, but just because I’m already there and it’s easy.

It’s been awhile since I had a bilzzard. Back in the day, you could get a shot or two of any of the sundae syrups blended into it. That could boost the taste of the ice cream.

I used to love the coffee Heath Bar blizzards. I don’t think they make them any longer.

In fact, the DQ Blizzard was invented by a franchisee in St. Louis who saw how popular concretes are there. Of course, real concretes are made with frozen custard and DQ soft serve is to frozen custard as White Castle is to prime rib.

Am I missing something? I’m pushing 40 and they’ve been around as long as I can remember.

I only heard about them a few years ago.

DQ went out of business in the Little Rock area for about 15 years (1995-2010)

They started opening new locations about 7 years ago. There’s still only three in the entire metro area.

I lost track of what they sell.

I could live in Mint Oreo blizzards. I get them often enough that sometimes I accidentally order them at other places when I meant to get a shake.

And I see someone beat me to it, but they’re hardly new. They’ve been around for decades. I’ve been eating them regularly for close to 40 years.

But that’s like thinking a Big Mac is new. You might not have the McDonalds menu memorized, but that’s always been their thing (well since the 60’s or 70’s).
Looks like the Blizzard has been the thing to get at DQ since 1985.

That’s just DQ’s ice milk. It’s objectively not very good. I think these days they call it “low fat ice cream,” although if you check their signs and website, there’s not reference at all to “ice cream” or “ice milk.”

I’m 47, and remember when they were new. Probably I was under 10 years old, but greater than seven.

“All the love” for the blizzard is manufactured by Dairy Queen. Quite brilliant, actually.

They continually hype the blizzard in their commercials as one of the most beloved foodstuffs of all time, and subconsciously viewers start to believe it’s true.

They do the same thing calling their food “fan food” instead of “fast food”. Again viewers receive this messaging over and over, and it’s like this magical aura is created around the food Dairy Queen is serving. Viewers begin to subconsciously believe there is something special about it… “why else would their food have fans?”

In actuality, their menu items are no different than soft serve ice cream and chicken fingers anywhere else. But “anywhere else” doesn’t have Dairy Queen’s marketing budget.

Big Mac went nationwide in '68.

Blizzards and concretes are the ideal way to deliver a variety of toppings with ice cream/soft-serve/frozencustard. Without the mixing part you’re just pretty much making a sundae which IMHO is a crappy way of delivering toppings. Who wants to eat topping off the side of a lump of ice cream to eventually be left with a plain lump in the middle.

AKA, a McDonald’s McFlurry.

DQ Blizzards were introduced in the 1980s. So, they weren’t around when I was a kid, and when they did get introduced, they were kind of a big deal because no one else around was offering anything similar.