A couple of weeks ago a mini brain storm hit me of how to increase sales at the local bookstore (borders)where since it opened, I lurk on a much to frequent basis.
I wrote this hysterical letter to Customer Relations at Borders and received just this week a nice short response saying that they just did the very thought I recommended but here is a $25 gift certificate for thinking of them.
Now, (rubbing hands together menancingly) I’m thinking of sending a letter like this to all the book chains in our area and see if I can get a similar response 
Perfect paranoia is perfect awareness.