Why keep pregnancy 'secret' for the first trimester?

You frequently cannot actually tell until around 20 weeks if the fetus has serious abnormalities. Therefore the “keep it secret” is almost certainly due to the incredibly high rate of natural early pregnancy losses. Every woman not on some type of hormonal birth control that prevents ovulation will experience multiple “miscarriages” throughout life, often without ever realizing that anything happened. So announcing a pregnancy prematurely will often lead to many annoying explanations to people that yeah, it wasn’t really a pregnancy, it was a biological accident.