I was expecting the reveal to be that the iPad was turned off.
Like others, I knew it was an ad before it started playing because of the YouTube description, which probably coloured my perception. I’m not at all convinced that the people on the train weren’t all actors.
Sorry, I know I’m supposed to feel all good and uplifted, but this left me completely cold.
It’s hard to tell anymore. My first thought on watching the clip wasn’t “how are these people going to react to someone laughing on the subway”, rather it was “how are these people going to react to someone filming them with a big, professional movie camera on the subway”. Have cameras gotten so small that you can get steady, high-quality videos like this without the subjects being aware of the cameras?
My take wasn’t that the other passengers were laughing with the laptop guy, they were laughing AT him for making such a jackass out of himself.
I recall being in a massive cable car with about 100 other people waiting for the off, it was deadly silent but in the background was playing “VOLARE” by the gypsy kings. Not a word was spoken until the chorus started (you know…volare…whoo-OH!) And then almost imperceptibly we all sang the chorus under our breath…and when a 100 people do it you can hear it clearly. At which we all fell about laughing.
That’s a genuine human moment. This advert isn’t
Not my cup of tea.
but, not 15 minutes ago, I was reading Dalton Ross’ Survivor recap on my iPad and laughing like this. My wife asked what it was reading about and I said the gas attack in Syria. Now that’s a punchline
I liked it. It made me smile and for some reason, I kind of teared up. Smiling and laughing is contagious and we all need more of that in our lives.
It’s a complete fabrication. But sweet.
Between the lighting, the camerawork and the fact that nobody was smiling prior to the stunt, it seemed about as real as The Blair Witch Project to me.
Just another way to sell people shit they don’t need. Yay corporations!
Given his rather maniacal look and ceaseless maniacal laugh, it would make me feel uneasy, but I think I could resist the urge to move to another car on the train.
I watched it at x1.5 speed and thought it was pretty weird. Maybe it’s different at normal speed.
It should have ending with the text: Mental Illness Isn’t Funny.
I think it would make a great teaser trailer for a new movie about The Joker. At the end of the video, the camera could zoom in on a guy sitting in a corner of the carriage, dressed all in purple, his face obscured by the brim of his hat. Then he’d look up at the camera with a rictus grin and start laughing. The screen would then change to black (or purple) and the date of the movie’s release would appear.
Yes, laughter can be contagious, and it’s nice to see happy people. It annoys me that the Coca Cola Corporation is using this to manipulate people into buying their product. That this will probably be a successful ad annoys me even more.
I was very careful to not look at the title of the video. I kept waiting for it to reveal that he was laughing at something horrible, or some other curve ball. Overall the video was a disappointment.
I rode trains and the subway in Japan for 25 years. Occasionally there were crazy people who would laugh by themselves out loud. It reaction would be to further bury yourself into your phone or whatever it was we had in the pre-iPhone days. “Books” or “newspapers” I think they were called.
No way in hell are you going to give an indication that you heard them.
Another thing which is completely unrealist is that the guy with the headphone reactions on the first laugh or so. No. That’s the entire point of having headphones is to block out shit like that.
New to the advertising game, are you?
mmm
It screams manipulation.
One laughing jackass gets other passengers to laugh, then when everyone is happy, the SuperCokePeople rip off their mild mannered disguises and give free Coke to passengers. Might as well yell STUNT at the top of your lungs.
And of course there’s no way this was natural. The camera work is professional. This is about as “real” as one of those “real people not actors” Chevy commercials.
Still, I wouldn’t turn down a free Coke.
Supposedly (and I don’t know if this is actually true, though the fact that a hyper-conservative friend told me the story suggests that it probably did happen), Nancy Reagan was once doing a series of political events in Michigan on Ronnie’s behalf. As the story was told to me, she was…traumatized…by the reality of Detroit, but then somehow after several cough cough diverse experiences, ended up at a nice “safe” event, where she did a live tele-chat with Ronnie. Supposedly she gushed, “Oh Ronnie, look at all the nice white people!”
I am in no way an SJW, but still … fuck, that video was WHITE. Nancy would have loved it.
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I think you’re in the wrong thread…
