I’m open to the possibility, but you are going to have to elaborate for a dense person like me to understand.
A lot of advertising annoys me, but people don’t usually ask my opinion about it in a public forum.
There’s a type of commercial that shows a scene to create a positive emotional response, followed by a picture of the product. The two things have nothing to do with each other—they don’t show a connection between the scene and the product—but enough people must form an association in their heads for these commercials to work.
Look at the fluffy kitten! Now there’s a can of Spackle. For some reason I have the urge to buy Spackle.
Yep. I was hoping the Coke polar bears would arrive, turning the laughter into screams.
I did a literal spit-take reading this. ![]()
“These are real actors, not people!”
I loved it. I know it is manipulation, and marketing bullshit, but I love videos of human beings being less shitty than we usually are. It gave me a warm fuzzy that has nothing to do with Coca Cola.
You’ve just described every perfume commercial, ever.
Which I used to think were all quite ridiculous, but what else are they going to do? The one thing that matters about a perfume is how it smells, and there’s just no way to show that on television. Perfume commercials are ridiculous, but I’m not sure I could make one that was any less ridiculous.
My reaction as well. I found the video mildly uplifting and intriguing up until it “became” an ad (hadn’t read the description).
Advertising is contemptible.
Advertising pretending to be glurge and then ambushing you with its true marketing evil, even more so.
Some of the comments make me think some Dopers did not realize the whole scene was staged with actors.
Is real life so devoid of spontaneous humor and mirth?
Of course it is. If someone is laughing like that on the subway, you don’t join in, you don’t make eye contact and pretend to be reading while you keep an eye on the lunatic until it’s your stop.
Of course real life is full of spontaneous joy, surprising laughter, unexpected treasures.
None of that has to do with advertising.
Laughing with someone at something funny works for me. It enhances the experience. Laughing simply because someone else is laughing does not. It seems strange, and the obvious cuts don’t help. The whole thing feels manufactured, even before we see what’s going on.
Loved it, even made me a little verklempt.
Side note: it seemed so very un-European to me. I’ve been watching a lot of YouTube content from European providers, and the sense that I get is that in Europe (Germany especially), one is expected to be quiet, dignified, and subdued when out in public, especially on public transportation.