SunChips is having an eclipse-related promotion. Which given the name of their product is a natural. They’ve developed a special flavor (Pineapple Habanero and Black Bean Spicy Gouda).
But here’s what makes this pit-worthy. These chips will have a limited availability. Very limited. In fact, the only way you can obtain a bag of these eclipse-themed chips is to order them online - during the eclipse itself.
So SunChips is telling people that they should be on their computers ordering a bag of potato chips during this rare astronomical phenomenon rather than going outside and actually observing that phenomenon.
But if you live in an area where you’re not going to have a good view of the eclipse and you were going to miss out anyway, it’s a kind of consolation prize.
Assuming it’s not only for people within the zone of totality, that’s a nearly two hour window to order the things. Plenty of time to get on and order a bag before or after your area has totality, or whenever if it doesn’t.
I can’t imagine the venn diagram of “people who want to observe a total eclipse in all its glory” and “people who deeply care about limited edition sun chips” has too terribly much overlap.
Also, from the site:
Whether or not you happen to be in the path of totality, Gerardi suggests having the website queued up and ready to hit the order button so you don’t miss the wonder of seeing the event itself.
The link is worth reading for the cringe-inducing advertising copy, though. “Cosmic collection of flavors” indeed.
Um, pineapple pizza? I think you can find a cheese to go with any fruit. (But those are two different flavors of chips, I believe.
ETA: oh wow. Pineapple casserole is a real thing. I thought that was a joke.
Though admittedly, my boycott will not really be distinguishable from the fact I never buy SunChips anyway. But still, it’s the principle of the thing.
I’d probably give this slightly weird combo a try, with the caveat that some of the primary ingredients will be monosodium glutamate and non-natural flavours which may give me cancer. But, as the youth say, YOLO.
If someone else paid for them and offered me a taste.
Here comes the Sun Chips