I’ve seen a lot of good and bad logos in my long-ish career in graphics, but I am [un]fortunate enough to have a new [fool’s]gold standard of putridity that is not only local, but a business I must deal with.
I posted this (first image) a while ago and there was discussion**. **Newcomers and the short of memory are invited to guess what kind of business it represents, and be prepared to know true horror and pity when they get the answer.
And, of course, the collection includes that utterly horrifying “mascot” of another business, sure to please the kiddies… :eek:
I’m really beginning to get bugged by these articles, not only because they mostly remix the same couple dozen logos there’s always several that are of dubious existence (eg: Rising Sun Sushi, also known as The Center For Oriental Studies), or real but obviously deliberate (eg: A-Style, which was a graffito before it was a clothing line).
How about if two companies merge? What happens to their logos then?
Playboy & MAD Magazine…Guess what face the Playboy bunny has now!
BWAHAHAHAHAHAHAHA!
For years when I lived in Kansas City I used to see trucks from Capital Electric featuring a simple, tidy logo that told you who they are and what they do using just two letters. I think this is even more clever than FedEx’s hidden arrow or Amazon’s A-to-Z smile, since it directly evokes the business’s primary concern.
Unfortunately, at some recent point they italicized that logo and distorted the electric plug. Whoever approved that change must have been unaware that it was even there.
The new one is dumb, and there’s no such thing as “too long” if a logo is good. I’m not saying MS’s old one was good (nor am I saying it wasn’t) but that there’s too much logo changin goin on. Stupid. Ad agencies or whoever just throwing out what’s worked perfectly fine forever to try and justify their existence with flash in the pan crap.
Since DC bought Mad you can get Alfred E Newman action figures dressed as various DC superheroes. No Wonder Woman figure though.
There’s a skateboard store based in Jacksonville FL. I still don’t know the name of it. Why? because somebody had the bright idea of making the logo look like stylized graffiti. [rolleyes]
While I think there is great value in keeping with a time-honored logo in some cases (Coca-Cola, Ford Motor Company), I think tech companies are allowed a little leeway when it comes to revitalizing their logos. The 1970s-era logos for Microsoft (and Apple – take a look at the 1976 Apple logo and try to connect that with the company today) just don’t fit what it does today.
There were two links in the section I quoted, the second kept only because removing it would render the sentence less sensical. Sun Rise Sushi and A-Style were 4th and 5th entries in the ‘actually bad logos, not logos that are weird if you look at them in a particular forced way’ list.
