So, I’m watching Millionaire last night, and someone calls a lifeline. (Can’t remember the question, doesn’t matter.) The guy answers the phone, and Regis asks him how he’s doing.
He answers, “Zesty!”
Yeah, I’m sure he got it from the goddamned Taco Bell commercial, the one where the two losers on the bench can only say that word when they see something they like (cars, tits and ass, some new Taco Bell concoction made from the same 7 ingredients every other item consists of, etc.)
I thought the fucking dog was annoying, but Taco Bell had to go and replace him with something even more inane.
My wife and I rolled our eyes at each other when we first saw the Zesty commercial, and now we cringe when we see it. So, we couldn’t believe that somebody would adopt the phrase and then think he was going to be cool by using it on national TV. (Nobody in the audience laughed, least of all Regis.)
What’s with people and empty catch phrases. I mean, Whassup!