I was going to Pit this, but I figured it would be moved.
But I’m genuinely aggravated.
It is a well known fact that the single most spectacularly fabulous commercial candy is Reeses Peanut Butter Cups. By miles and miles. Yes, I know it’s only #2 in terms of all-time bestselling, but that doesn’t matter. It is a clearly superior experience of sweet and salty yummitude that i find nearly impossible to resist. But being 50 years old and having eaten the Cups thousands of times, my thirst for them is relatively controllable. (Although I wonder what it would be like to eat one fresh off the line? A super-fresh Cup is a whole different thing than a stale Cup.)
Which is necessary, because I have weight issues and health concerns and I don’t need to be getting sucked into candy fixations.
But someone at Hershey;'s looked at the balance sheet a few years ago and saw that the way to more profit was to configure the Cup in new and exciting ways. It was slow at first, but I guess it worked, because as soon as I have discovered and indulged and finally get a handle on a new verison of the Cup experience, another shows up to entice and taunt and torment me, drawing me into its peanuttysalty chocolaty goodness in some new configuration of texture and flavor that adds just that something I never knew I wanted until it was presented to me.
Now, not every single idea has been a hit…the Banana Cup…no. The White Chocolate cup…no. And I’m not much for the new crunchy thing that is like a Reeses Butterfinger.
Pieces? Well, not crazy about the shell, but I like the pieces sans chocolate. So I Like the “chips” for baking, it’s a close runner up.
But Big Cup? You bet.
Nutrageous? Delish
Crunchy? Damn straight
Caramel? Wow… way more delicious than I would ever have thought.
Sticks? A major favorite: Reese does Twix one very much better.
Fast Break? (It’s like a Snickers - the #1 selling candy bar of all time - that had the peanuts made into butter–amazing)
DARK chocolate? (Oh my GOD!)
Whipped? FABulous. (Kinda like a “3 MuskaReeses” bar.)
I hadn’t thought of this before, but it’s obvious now that I’ve pointed it out… Reeses is the best candy ever because it can be and is ALL candy! 3 Muskateers, Snickers, Twix, M&Ms, Butterfinger…Whatever some other candy is…Reesify it and it’s BETTER.
And now… I just discovered at the market last week, it’s not even listed on the website… Select Cremes. It’s the Cup as high-end confection, each little square wrapped in its own little package (sold in a bag of many). It’s a square of the Cup chocolate with a generous dollop of The Butter in a particularly soft, almost liquid form, and it seems to be a little extra salty, which is wonderful.
So that was a new addiction. I had to blow through two whole bags in four days to get control of myself. And that’s BAD.
And that’s actually what led to my discovery of Fast Break, which is so great and has been around for a bit. I had never tried it before, and now I’m obsessed with those!
SO STOP IT.
PLEASE.
ENOUGH.
I BEG YOU. I will never be able to control my sugar cravings if you keep coming up with new ways to trigger my Reeses fetish!
(But if you insist… doing the Cremes with the Dark chocolate would be awesome…)