So I had a bag of Krunchers! Tortilla Chips guacamole flavor. On the bag there is a nice picture of a freshly cut avacado. Stands to reason, avacado being what guac is made of.
But check the ingredients. Theres tomato and onions, but no avacado. None. nada. Zip. Zero.
I haven’t been this bugged by a product label since the outrageous Mountain Dew scandal of January '07!
I hate to be the one to tell you this, but Mountain Dew contains neither mountains nor dew.
Say it isn’t so!! Next thing you’ll be telling me that Girl Scout cookies don’t contain actual Girl Scouts.
Let’s not get into disinformation folks. Next thing you’ll telling lies about Grape Nuts! 
It is in fact the sweet sweet sweat from Dolly Parton’s hooters.
(Summer camp joke circa 1987)
A lawsuit was filed against Kraft when a woman complained about their guacamole dip. It was discovered that what they were selling as guacamole was made with less that 2% avocado. Still better than your chips, but not what most people would think of as guacamole.
Speaking of product labelling, if something is 40 grams per serving, and it has 10 grams each of protein, fat, and carbs, what is the other 10 grams? Fiber? Bre-X gold? Snips and snails and puppy dogs tails?
Penguins.
Probably water and similar things.
Salt?
Seeing as guacamole is actually Satan’s diarrhea, I see no cause for concern.
AvOcados have, at best, a mild taste. I imagine that if they were dried and powdered, there’d be pretty much no taste at all left. But really, these are dry chips. You want guacamole, you need to eat actual guacamole.
Yup. There’s few blander items in the world than an avocado. A tub of Crisco has about the same amount of flavor. Nearly all the guacamole flavor comes from the seasonings, onion and tomato which is exactly what’s in the chips.
Girl Scouts and Mountain Dew.
Avocado isn’t so much a flavor as a texture.
Oh it has a lovely taste - just a very delicate one. We lurves our avocados, we does. Yummy with a bit of mayo for a sandwich.
I can’t believe that you are surprised by this. Hardly any “flavoured” snack foods actually contain any of whatever it is they are supposed to taste of. That is why they say “flavour”. In the UK, at least, the rules are that “cheese flavour puffs” don’t have to contain any cheese, but “cheese puffs” or “cheesy puffs” do. Same with “cola flavour” soft drinks.
In my experience, when it comes to potato chips and similar snackery, finding dried powdered X in X-flavour chips is very much the exception rather than the rule.
There’s a whole multibillion-dollar industry based on formulating and supplying artifical flavours.
Okay, that makes sense. Water, fiber, salt, Mountain Dew, girl scouts, penguins, etc. I can always count on you guys to clear things up for me. 