Also not a misread title, but an experience here on the Dope…
I first joined the Dope in 2017, and lurked for some time before I started posting. I perused a large number of threads during that period, and I would occasionally come across an acronym that I had never seen before and I didn’t know what it meant. When I first saw it, my mind pronounced one way, and I’ve not ever been able to see that acronym without continuing to pronounce it that way.
Locally we have a doc in a box franchise called “Doctor’s Care”. I always prefer to think of it as “Doctor Scare”. (Similarly there is a restaurant “Master’s Wok” that will always be “Master Swok” to me.)
It’s a sequel to The Economics of Amazon, a poignant drama about a farmer trying to eke out an existence in the rainforests of Brazil. In The Economics of Amazon Returns, the farmer’s rainforest plantation is now well established, and the plot gets a more comedic twist when the farmer gets a visit from a traveling salesman whose car broke down, and introduces him to his gorgeous but innocent daughter.
We have a regional chain of big-box stores selling discounted second rate and last year’s electronics and housewares: “BrandsMart”. Which I always read and pronounced as “Brand Smart”.
They recently tagged the “USA” onto their name, perhaps to break up the mistake I (and many others) often made.
Great, just great. Now I’ve got this stuck in my head!
