On Line Booty Call dot com?!
Seriously, I just saw the ad on a major tv channel.
It was soo off the wall I thought it was one of those fake SNL commericals
holy moly 
I think I got an e-mail like this just yesterday . . .
. . . Just saying, your OP could read wrong 
So does it work?
The service I heard about was fertility-related: it charted a woman’s ovulation and pinged her and her partner when she was at a prime baby-making point in her cycle…
Love their slogan – “Finding the pieces… without the puzzle.” 
No, as far as I could tell, it is an internet “dating” service that gives up on the premise that you are only interested in that perfect life mate. It just a way to get a booty call. Of course it neither flatters men or women. IIRC it was on the USA network.