Somehow I feel the need to say something … I actually knew the daughter of the woman who named Sun Chips. She was a few years ahead of me in college (the daughter, that is).
I have no idea if she was involved in subsequent flavor-naming (like Harvest Cheddar) or not. But if her daughter is anything like her, you definitely do not want to piss her off.
Sometime in the '80’s someone must have come up with the idea that multigrain = healthy & good. This would lead to 7-, 9-, 13-, and 54-grain breads, multi-grain Chex, and multi-grain Oreos (or is that Cheerios?). The earliest example I can think of is my favorite cereal when I was younger, TEAM. If I remember correctly, it was flakes of Wheat, Rice, Oats, and Corn, but not rye. Why not rye? Because there’s no rye in TEAM, that’s why!
As for the Keebler Elves, I was always amazed at what elfin magic could produce. We all know they went to the Arthur C. Clarke School of Magic. Somehow they made Tato Skins, Pizzerias, and the O’Boisterous O’Boisies, and not a single one of these tasted like they were produced from any naturally occurring food (like potatoes or wheat). They also do a brisk business with the cookies (turning innocent elves into ‘fudge’ and packing them up).
I also suffered through many field trips to the Frito-Lay factory as a child. The flavoring drums they roll the Doritos in aren’t what’s disgusting, what’s disgusting is the corn slush that pours down the slide from the masher into the mixing vat.
Pringles are only the second best snack chip, but they do have the secret, the same secret that the greatest snack chip has used even better. The greatest snack, by the way, is Frito-Lay’s Munchos, and the secret, the secret is – dehydration.
You see, the chip is a vehicle for fat and salt, plain and sample. That’s the only reason people eat them. If they could fry up chunks of salt, toss 'em in a bag, and sell 'em, they’d do it. But salt doesn’t absorb fat very well, so they need something that does, like a paper towel or a potato. The potato is usually chosen as it’s easier to digest than the paper towel. But there’s a problem. You want to eat fat & salt, but now there’s a potato in the way, and that thing is mostly water. So they fix it. They dehydrate the potatoes until what’s left when you fry them is almost completely fat, then the salt goes in, and you get perfection.
Munchos offer the greatest value you can get in your chips. The one bag costs the same as all the rest, but with only 3 or 4 chips, you’ve received as much tasty fatty goodness as in a whole bag of other chips. A 1.5-oz. bag could last you weeks. Unfortunately, they’re extremely hard to come by in California. Sometimes the shopowners seem to get a few delivered by mistake, so I have to buy when I can. Good thing they last so long.