Rubish. The whole “be a tiger” and “what are you made of?” campaigns were completely based on his ‘on the golf course playing the game of golf’ image.
“Be a tiger” as in be focused, be competitive, be the best, be awesome like I am WHEN I PLAY THE GAME OF GOLF. Not “be a tiger” as in be a honest good guy faithful family man. If they wanted somone with that image they could have got me for much cheaper ;).
Same with “what are you made of?” It asks the questions “do you have what it takes to be the best (like me on the golf course), do you have what it takes to compete under pressure (like me on the golf course), do you have the focus (like me on the golf course).”
With respect, your interpretation is naive.
blank page.
For the record, I agree with EllisDee.
That’s like saying a guy’s never said he WOULDN’T kill anyone, and when he does, he didn’t let anyone down. Oh, he’s never said he’s obey the law either, so you can’t use that against him.
Tiger Woods has presented himself as a role model. Other than the googled quotes, I just watched a freaking story on him on MSNBC or something. He most definitely said he was a role model, presented himself as so, and now he’s been caught cheating. Unless you live in a fantasy world, being an adulterer isn’t exactly neutral or positive for your image. It’s bad, it hurts his status as a role model.
Tiger didn’t break any laws, and I disagree that he ever presented himself as a moral role model or as an exemplar of martial fidelity. I don’t feel like he owes me anything. In all honesty, I’d just like to see him back out on the course chasing Jack’s record. I don’t care, and never cared, what he puts his dick in.
Humans discovered to love gossip. News at 11.
If that were so, there would have been no reason to drop him, as he’s still a golfer, and, as far as they knew, would have remained one.
Not everyone compartmentalizes the way we seem to be doing. There’s not Tiger the golfer and Tiger the family man. They are one and the same. Anything Tiger does affects people’s perception of him, and thus their perception of anything he endorses. He did something people consider bad. So now his image is lower than it was. And there will be people who will not buy a product endorsed by a cheater. At least, until that becomes old news and they essentially forget.
I really only learned one thing from that press conference: Tiger uses PED’s. Otherwise there was no reason to bring it up. The very idea was a media whisper that no one took seriously. But now they will. Cheaters cheat.
The lady doth protest too much!
I’d think that some of you folk never heard of Q scores, or at least never dreamt a celebrity would do anything to increase theirs. :rolleyes:
I think it’s not so much that he sold himself as a family man as that he sold himself as someone who had his shit TOGETHER, was totally focused on being a winner, and had his life under complete control. Now he’s being chased by his angry wife wielding a golf club (allegedly).
Amen brother. And not only do they love the gossip it’s getting to the point where they think they have an inherent right to have access to it.
Lest anyone think I was making excuses for Tiger, I wasn’t. I think he’s proven himself to be a selfish, irresponsible jerk.
But I had no way of knowing that 6 months ago, and neither did you. Back then, I had very little idea what kind of person Tiger was, and that seems to be the way he wanted it. He didn’t try to bond emotionally with his fans. He revealed as little as he possibly could about himself. Does he have all kinds of wonderful personal qualities? I’m sure he does, but he’s kept them completely to himself.
In short, he’s’s given fans absolutely NO reason to love him. To ADMIRE him, yes! Absolutely! So, if you were tuning in to the Masters just to see him make spectacular shots, I can understand that. But if you were ROOTING for him and cheering for him, if you had any warm, fuzzy feelings for him… I hope you’re 12 years old or less. Because if you’re ANY older than that and still had an emotional attachment to a celebrity who doesn’t care whether you love him or not, and who has usually refused even to acknowledge your existence, you were being silly.
I fully agree that Tiger Woods has been a contemptible lout. I just don’t understand why any adult fan ever formed any kind of emotional attachment to him in the first place. He never WANTED your love, never made the slightest effort to earn it.
Phil Mickelson, to use a counterexample, HAS tried very hard to win the fans’ love. He may or may not deserve that love (rumors abound that he’s a phony; take that for what it’s worth), but he’s shaken countless hands, signed countless autographs, and posed for pictures with countless fans. THOSE fans have SOME reason for loving Phil. And if he ever got got in a big scandal, those fans would have some reason to be disappointed, because they had SOME reason to think he was a good guy.
Tiger never gave you any reason to love him. PLENTY of reasons to yell, “WHOA, did you see THAT???” But no reason to love him. Which means you have no right to feel betrayed.
This is the press conference he should have given 
Well, at least some of the more insightful (not to mention handsomest) commentators were able to glimpse something more than 6 months ago…
I know that what I dislike are manifestations of his drive for excellence and uncompared concentration/focus/determination - but when I see him on TV he looks like a dick.
**
It’s Tiger’s off-course behavior, specifically in interviews and press conferences, that I don’t like.
…
But put a microphone in front of him and ask him a question and I will wince and reach for the remote. He is the least honest, most coached, most image-savvy golfer ever, and I cannot staaaand the way he talks. **
Seriously, all you folk who maintain that you simply admired the guy’s on-course success are a PR guy’s wet dream!