What are some good ways to promote a web site?

I just put together a site for my shop and I’m looking for a way to reach 18 to 24 year olds in the D/FW Texas aera. Anybody have any thoughts?

What do you mean by your “shop”?

Oh, sorry. My Tattoo and Body Piercing shop.

I’m interested in ideas too. I’ve considered license plate frames, but you have to order like 200 at a time and I don’t want to be stuck with more than I can use. No one really uses bumperstickers that much any more (they do, but not like in their heyday.)

For a tattoo/piercing shop maybe you can see if any local skateboard or motorcycle shops have a bulletin board where you can put up some business cards? Or maybe see if you can do a cross promotion where they put up a big sign of yours if you put up a big sign of theirs. Record shops might be an idea too, or a place like Spencer Gifts that attracts a young-ish crowd.

Some web companies just print stickers and put them everywhere. I’m not sure how effective that is, but it’s drawn my attention to a few interesting sites over the past year.

Concerts, concerts, concerts.

Everytime I go to one that’s remotely heavy, there are guys giving away stickers and flyers for the local tattoo shops.

Thanks for the info, all good ideas. I know that half the money I spend to advertize is wasted. I just wish I coild find out which half!