I rarely ever eat Pop Tarts toaster pastries these days, but they were pretty common when I was a kid. We actually used to toast them—I think these days most people eat them cold right out of the box.
In a fit of nostalgia, I decided to try to get a box of my favorites and see if I still liked them. But perusing the aisles of my grocery store, I couldn’t find the right one.
It is a chocolate pastry. The icing is white with chocolate specks. The cream filling is white (vanilla?). I don’t know if it had a name.
Does anyone remember this one? Did it have a name? Is it still available? I don’t know how to search for it.
what you describe seems to be the item at top center.
But scrolling down through the current catalog of 19 flavors below, that one doesn’t seem to be on offer. Suggesting to me it’s either seasonal or discontinued.
Search on “Frosted Chocolate Vanilla Crème Pop Tarts”. Looks like they had a few limited releases in the 2010s. The article below is from 2016, so I’m not sure of any more recent releases.
The Cookie & Cream ones hajario posted are still around and not particularly hard to find at our local groceries. They’re not exactly what Ascenray was looking for, but it might be the closest thing readily available today.
I want to point out that current “Frosted Cookies and Creme” flavor and the apparently discontinued “Frosted Chocolate Vanilla Crème" have the exact same pastry displayed on the box. So my guess is it’s a new name for an older product. Only one way for the OP to find out…
@Acsenray , if you do find them, they’ll also be smaller. Pop-Tarts has recently shortened them, in one of those classic “shrink the product instead of increasing the price” moves.
A flavor I used to like as a kid but is now hard to find: Unfrosted blueberry.
Unfrosted strawberry, which is also good, is trivial to find. Just about any supermarket carries it.
But unfrosted blueberry is much rarer. Amazon has it but you need to buy a case. Walmart has it sometimes. Other than that, no supermarkets around here have it.
Thanks for all the replies. I just got a box of the cookies and cream flavor. It’s definitely not the same as the one I liked as a kid. It has a much stronger chocolate flavor and it’s not as well balanced with the filling. Also, it kind of tastes burnt (I had it cold out of the box).
One thing I found interesting is that the “Kellogg’s” brand name and logo is no longer displayed on the packaging. Although the small print does note that it was distributed by Kellogg Sales Co. I wonder what’s up with that. Did Kellogg’s spin off the Pop Tarts brand for some reason?
Walmart used to be reliable for stocking unfrosted brown sugar/cinnamon variety–I’d pick up a box every so often. Had I known Kellogg’s was going to DISCONTINUE them, I would have snagged a big supply. Now I’m
Kellogg’s still makes Pop-Tarts; I haven’t looked at a package in years, so I can’t speak to there being (or not being) a Kellogg’s logo on the package anymore, but this page from the Kellogg’s website (which @LSLGuy shared earlier) clearly shows that Pop-Tarts continues to be one of their brands.
