I don’t hate commercials that avoid the following:
Smarmy, smirking spokespeople (looking at you and many others, hotel dot com)
Ads that use children to sell the product. Bonus negative points for singing children
Using animals, or worse, animated animals to sell the product. Bonus negative points for animated animals that wag their rear ends to promote toilet paper.
Repeating the name of the product or toll-free number many many many times during the ad
Audio that is way louder than the program being sponsored
Repeating the ad 5,278,491 times over a limited time period
Cellphone carrier ads
Auto insurance ads
Prescription drug ads
Shysters suing the makers of prescription drugs
That leaves 2-3 commercials a year that I don’t hate.
#12 - where the newfangled gadget- usually cooking related - only solves an issue if you clearly have no clue what you’re doing from the start. They usually start with “are you tired of this…”
Thanks to TikTok, I recently found out that a lot of those things aren’t made for me - they’re for people with various motor or mobility issues and are, in practice, really, really, really useful. The problem is that the advertisers hire commercial actors that don’t need the gadgets at this point in their lives and when other people who also don’t need them see the commercial, the gadget looks incredibly dumb.
The original Jake from the original commercial (‘what are you wearing, Jake from State Farm?’ ‘Uh, kakis’ ‘she sounds hideous’ ‘well she’s a guy, so’) was an actual State Farm employee named Jake whose job was to answer calls. He was brought back as the guy in the other cubicle for the 2020 remake (with the new Jake, Kevin Miles).
Nope, Limu on a treadmill goes in the commercials you hate thread. I watch baseball, and that one airs at every commercial break, along with “Wet teddy bears.”
I may have spoken about the hearing aid ad where the visiting daughter tries to discretely whisper-ask her husband if he’s brought condoms (“Condors? Why would I be asking about condors?”} and dad overhears with his super-duper hearing aid. Well, I JUST noticed there’s a little sting at the very end where the bedroom door closes and dad quickly removes his hearing aids. Made me laugh all over again…