Important Question About Chester Cheetah

During recent football games, Cheetos Ltd. felt obliged to show close-ups of Simu Liu’s cheedle-stained hands. How this moves cheese snacks is beyond my ken, but I assume that the goal is to basically mention the brand name, make a goofy commercial they see as memorable, associated with a popular actor.

I thought he was wearing white gloves.

Chester is orange.

No, not the palmar surface of his hands. Some pictures make this very clear.