For the last several years, Bud Light has been running a series of radio ads that began as “Real American heroes” but became known as “Real Men of Genius” post 9-11. I submit to you, dear Dopers, that this series is the greatest bit of advertising (radio or otherwise) utilized in a long, long time.
I don’t drink beer (yay for being 20!), but these ads make me consider it. And to be honest, their advertising has worked on me: when I turn 21 in January, I’m probably more like to buy Bud (when buying beer is a necessity _ since their name will be stuck in my head. So (to me at least) this advertising has been successful.
Anywho, I can’t even begin to count the times I’ve almost crashed the car, due to laughing hysterically at these ads. My personal favorite is Mr. Paranoid of the Ocean Guy, which includes gems like:
My other favorite is what seems to be a newer one: Mr. Boneless Buffalo Wing Inventor Guy. I can’t find the exact lyrics, but it goes something like this:
Oh, and I can’t forget: Mr. Really Big Pet Snake Owner
Obviously, I love these commercials. Where do you guys stand on Real Men of Genius?